CGI Digital President Frank Buono was recently featured in HelloNation, where he shared insights on how localized digital marketing is evolving — and what small businesses need to do to stay visible, relevant, and competitive in today’s search-driven landscape.
In the article, Frank explains that modern local marketing goes far beyond simply targeting a geographic area. Today’s consumers rely on search engines, voice assistants, and AI-powered tools to find answers in real time, and businesses must structure their content to meet those expectations. Strategies like Answer Engine Optimization (AEO) help local brands show up when customers are asking specific questions, not just searching broad keywords.
Frank also highlights the growing role of Google Business Profiles, emphasizing the importance of consistent updates, engaging visuals, and actively answering customer questions. These elements signal credibility to both users and search engines, helping small businesses stand out in increasingly competitive local markets.
The feature reinforces a central HelloNation theme: successful digital marketing starts with education, trust, and relevance. By sharing expert knowledge and helpful content, small businesses can build stronger relationships with their communities while improving online visibility.
Read the full HelloNation article here:
https://hellonation.com/mag/NY/Rochester/21878?page_id=348874
